Erin Heidenreich
Commercial
Always
Dove
Client: P&G
Agency: Publicis
Production Co: Harbor
DP: Nanu Segal
Editor: Janis Vogel
Producer: Sally Llewellyn
Client: P&G
Agency: Publicis Sapient
Production Co: Furlined
DP: Ashley Connor
Editor: Marlo Caine
Producer: Dustin Highbridge
GrubHub + No Kid Hungry
Client: GrubHub
Production Co: Furlined
DP: Jo Willems
Editor: Janis Vogel + Georgia Dodson
Producer: Jason Gilbert
Megan Rapinoe + The Skills
Client + Production Co.: The Skills
DP: August Thurmer
Producer: Ali Goldstone
Peloton
Client: Peloton
Production Co: Furlined
DP: Jo Willems
Producer: Dustin Highbridge
T-Mobile
Client: T-Mobile Internet
Production Co: Furlined
DP: August Thurmer
Producer: Dustin Highbridge
Ford
Client: Ford + GOOD
Production Co: Jefferson Projects
DP: Jerry Henry
Editor: Adam Svatek
Producer: Chris Totushek
Michael Phelps + The Skills
Client + Production Co.: The Skills
DP: August Thurmer
Producer: Ali Goldstone
Orgasmic Meditation
Client: OneTaste
Production Co.: Uprise
DP: Gareth Taylor
Producer: Bristol Baughan
Editor: Dina Mande
[Audio is NSFW]
Always + Walmart
Client: P&G
Production Co.: Harbor
DP: Andressa Cordeiro
Film
The War to Be Her
Documentary Feature
In Waziristan, “one of the most dangerous places on earth”, Maria Toorpakai is able to play sports freely only because she passes as a boy. When her identity is revealed and death threats ensue, she flees Pakistan. This film follows her as she returns to Pakistan to play freely and to defy the Taliban.
[Premiere] Toronto International Film Festival, {Winner} OutFest Grand Jury Special Prize, {Winner} Alice Guy-Blaché Female Filmmaker Award, {Winner} Peace and Sport Awards Sportel Monaco, DOC NYC, Human Rights Watch Film Festival, Heartland Film Festival, Frameline Film Festival Centerpiece Film, Oslo/Fusion Film Festival, Melbourne International Film Festival, Athena Film Festival, Mountain Film Telluride Film Festival, Arclight Documentary Series Selection
Producers: Cassandra Sanford-Rosenthal, Matthew J. Malek, Jonathon Power
Editor: Christina Burchard
Cinematographers: Mahera Omar, Nausheen Dadabhoy, Zeeshan Shafa, Talha Ahmed, Erin Heidenreich, Jerry Henry, Matthias Schubert
Rising Sons
Documentary Short
In the Democratic Republic of The Congo, often called “The Rape Capital of the World”, this film explores how one couple works to end sexual violence against women through the transformation of men.
{Winner} San Francisco Shorts Audience Award, {Winner} Impact Doc Award of Excellence, {Winner} Best Short Documentary L.A. Jewish Film Festival, DOC NYC, Vail Film Festival, Heartland Film Festival, United Nations Association Film Festival, Toronto Black Film Festival, Sedona Film Festival {Winner}, Vimeo Staff Pick
Producers: Susan Saltz, Erin Heidenreich
Executive Producers: Susan Saltz, Bristol Baughan
Production Co: New Light Media
Cinematographers: Jerry Henry, Gareth Taylor
Editor: Adam Svatek
The Stories We Tell Ourselves
Short Film
A woman who chooses to be the author of her own life.
Producers: Jana Diaz Juhl, Bristol Baughan
Production Co: LA Panda
Director of Photography: Matthias Schubert
Editor: Adam Svatek
Cast: Maria Aceves
Wandering Mind
Short Film
A glimpse into what happens inside a woman’s mind during sex.
Producers: Bristol Baughan, Erin Heidenreich, Elisa Lleras
Director of Photography: Matthias Schubert
Editor: Haley Thompson
Cast: Breeda Wool
[potentially a tad NSFW]
Six Feet Apart
Experimental Short Film
First film to be shot in the heat of the pandemic, when fear permeated every interaction with a stranger, two people cross paths and find a new way to keep six feet apart.
Cast: Danielle Agami, Jobel Medina
Producer: Elisa Lleras
Director of Photography: Alexis Zabé
Editor: Al Kamalizad
Lennox
Documentary Short
Under the flight path to LAX is a one square mile area called Lennox, often ignored and unknown to the rest of Los Angeles. Many students were left out of the system when trying to get into high school and this film captures what happens when you give young teenagers the tools, love and support to rise to their full potential.
Producers: Bristol Baughan, Erin Heidenreich
Client: Coalition for Engaged Education
Production Co: Love Child
Director of Photography: Gareth Taylor
Editor: Adam Svatek
PSA
Plastic is Forever
Pierce & Paris Brosnan team up to support the Basel, Rotterdam and Stockholm Conventions.
Client: The Krim Group
Production Co: Special Order
Director of Photography: Matthias Schubert
Featuring: Pierce Brosnan & Paris Brosnan
Bill & Melinda Gates Foundation
PSA Melinda Gates screened for the United Nations General Assembly. Entitled “What If”.
Client: Bill & Melinda Gates Foundation
Agency: Weber Shandwick
Production Co: Furlined
Producer: Ritu Paramesh
Director of Photography: Starr Whitesides
The War Legacies Project: Kim
Deep in the jungles of Vietnam, the third generation of children are still experiencing the effects of Agent Orange that was sprayed on their land during the Vietnam War.
Client: The War Legacies Project
Cinematographers: Elsa Payen, Quinn Ryan Mattingly
Editor: Vince De Mira
About
With DP Jerry Henry in a helicopter, flying to a compound outside of Goma, Democratic Republic of the Congo for RISING SONS
work bio is below, but first, A bit about me as a person
Living a radical life to the fullest as much as possible, I’m dedicated to creating stories and experiences that lift people up and open their perspective and their hearts. Leaving my small town in Wisconsin at 17 years old after an unbearable loss, I understood how sacred life is and I wanted to embrace all of it.
I live at the intersection of healing, art, and consciousness. And it is from here where I create.
I thrive in the complexity of life. I am energized by adventures to far off places, as well as by quieting my mind. I spend as much time as possible in nature, and utilize technologies (A.I., VR, Virtual Production, etc) as tools to loosen binds and limitations on creativity.
Beauty connects me to this world and playfulness grounds me in it. Being part of the solution & healing for as many beings as possible is my North Star. I am constantly planting seeds to grow and am not the same person as I was just a few years ago, and hopefully, you aren’t either.
My approach
conscious Leadership
Over the years, I have developed a style of leadership that reflects my values of clear communication, personal responsibility, being heart-centered, and above all, being conscious about my thoughts and actions. I have honed much of this in the Conscious Leadership cohorts. I love to collaborate and I have equal expectations of my creative partners.
CREATIVE values
I create for a Pro-topian future. [We already have more than enough dystopian content out there provoking fear within us.]
Incorporating the Female & Non-binary Gaze + 99% Socioeconomic Gaze is the future.
I bring a regenerative mindset to each production knowing that nourishing mind, body and spirit will prevent burnout.
I believe that how we feel and behave behind the camera directly affects the performance and authenticity of those in front of the camera.
Living beings over synthetic things.
Diversity, Equality & Inclusion inspires Creativity, Connection & Impact.
L: Photographer Anastasia Taylor-Lind, Center: Director Erin Heidenreich
Right: Director of Photography Ashley Connor in Bangkok
Erin Heidenreich presenting her film at TIFF
Bio
Erin Heidenreich is an award-winning director of films, commercials and creative director of multi-sensory exhibits. Many of her films reveal complexities of life, gender norms, and often demonstrate new perspectives. THE WAR TO BE HER premiered at the Toronto International Film Festival and tells the story of the Taliban hunting a girl who was passing as a boy in order to play sports in the Tribal Areas of Pakistan. RISING SONS premiered at DOCNYC and reveals a Congolese couple working to end sexual violence against women through the healing of men. Dove's "Shattering Stereotypes" creates a world where women and non-binary people finally see themselves reflected in the media, winner of the Silver Lion Award for Change at the Cannes Lion International Festival of Creativity. Erin has directed commercial work for Always, Grubhub, Dove, Visa, Peloton, Bill & Melinda Gates Foundation, T-Mobile, Mattel, Google, Environmental Defense Fund, UPS, GOOD, Nintendo, Scion, among others.
Erin directed the short films: WANDERING MIND about a woman connecting to her own sexual pleasure, THE STORIES WE TELL OURSELVES in which a person demonstrates authorship in her own life, and SIX FEET APART about finding an unusual connection mid-pandemic through dance.
She also produced films: MISSION CONGO about Pat Robertson’s devious mining for diamonds (Toronto International Film Festival), MADE IN INDIA follows a couple trying to get pregnant (HotDocs), THE OTHER SHORE now on Netflix depicts Diana Nyad’s record-breaking swim (SXSW), BEING WITH YOU with Tara Brach & Sounds True, 2nd unit directed Doug Pray's LEVITATED MASS about Michael Heizer’s boulder art piece at LACMA (Los Angeles Film Festival), and was the co-founder of Cinetic Media where she represented over 300 films including several Oscar Winning/Nominated films such as: LITTLE MISS SUNSHINE, BOWLING FOR COLUMBINE, SUPERSIZE ME, NAPOLEON DYNAMITE, BETTER LUCK TOMORROW, CAPTURING THE FRIEDMANS, JESUS CAMP, BRICK, THE STATION AGENT, SPELLBOUND & WAKING LIFE.
Erin studied under directing actors coaches Adrienne Weiss and Joan Scheckel, programmed for the Bali International Film Festival, and worked as a video journalist for Time Magazine's web portal. She is a frequent panelist at film festivals and on podcasts; you can find her discussing A.I.’s impact on filmmaking on NPR. She was invited to speak at the United Nations with her film THE WAR TO BE HER. Erin mentors women and non-binary MFA students from Northwestern University, she began her career at Miramax Films, and holds a B.S. in Communication Studies and Political Science from Northwestern University.
On set - BTS
Prepping Michael Phelps before the
first shot
With DP Jo Willems for Peloton
With DP Ashley Connor in Santiago, Chile
With DP Mahera Omar in
Peshawar, Pakistan
In Istanbul, Turkey - for Always
With DP Alexis Zabe for
SIX FEET APART
Interviewing Pierce Brosnan
With DP Pedro Ramirez in
Lagos, Nigeria
Hiding my camera under my dupatta while filming THE WAR TO BE HER in NW Pakistan
Multi-Sensory Immersive Exhibits
If We Could Turn Back Time
In Person + Virtual Reality story-led experience immersing the person into the intuitive knowledge that re-parents the wounded child within.
Fight, Flight, Freeze or Fawn
Take a journey through four trauma responses in your nervous system and feel what it’s like to regulate them.
The Miracle of Your Life
The biological odds of your existence are 1 in 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
The experience has you viscerally feel the sheer miracle that you are alive.